Tag: US higher education

Pathway Dancing in the Dark

Major changes in visa and immigration policy have shaken the world of international recruitment in the past 18 months.  Many universities have complained that even when the direction of policy is clear the detail and potential severity is uncertain.  For the major pathway operators whose business model is almost wholly based on international recruitment it’s like dancing in the dark in a room full of sharp edges.

This blog focuses on data provided by accounts filed by INTO University Partnerships (INTO) for its UK pathway operations which offer a consistent insight into enrollment numbers at each location over time.  Along with reasonable insights from its US partners these offer a good sense of how the world is treating international pathway operators in two major markets.  If time allows I’ll be having a deeper dive into other operators – there are some emerging signs of stress.

Dancing with Myself

INTO measures itself on five key metrics in its annual Accounts.  It’s appropriate for readers to familiarize themselves with what adjustments are being made to understand the full picture but at face value a six-year summary suggests only a slow recovery after the interruption of Covid. The cash figure (shown on a separate axis) suggests that operations are still needing support. 

Bar chart depicting the key performance indicators for INTO University Partnerships, showing adjusted turnover, adjusted EBITDA, net EBITDA, and underlying group profit from 2019 to 2024, with a separate axis illustrating cash figures.

INTO’s turnover by region reflects longer-term struggles in the US compared to the UK.  The single partnership in Australia, signed with G8 member the University of Western Australia in 2021, is showing early growth but is not a joint venture.  With the recently re-elected Labour Government in Australia expected to implement “..fee hikes and stricter processes”  and changes already implemented in 2024 “starting to slow” international student growth it is one to watch.

Bar chart illustrating INTO University Partnerships turnover by region from 2019 to 2024, showing data for the UK, North America, and Australia.

Source: INTO University Partnerships Company Accounts. (NB: Excludes statutory turnover and share of joint ventures’ turnover)

Quick Quick Slow in UK?

After the hurry-scurry to sign up partners up until around 2014 there has been a slow decline in the 50-50, deeply embedded joint venture model championed by INTO.  Several have closed – including at the universities of Gloucestershire, St Georges, Glasgow Caledonian as well as Newcastle London and UEA London – and INTO now has the controlling interesting in the INTO Newcastle University venture.  The situation at INTO City is more complex with both INTO and City University holding equal voting rights but the University only being entitled to 15% share of any profit.

All that being said, the UK-based ventures still reporting publicly in 2024 show that post pandemic recovery is slow and enrollments are well below the 2019 and 2020 numbers.  We know with reasonable certainty that UK universities have had a difficult international enrollment cycle in 2024/25 so there may not be much good news even with universities where direct enrollment is allowed.  Over and above that the Labour government does not appear to be letting up on dampening international student growth.   

Of the entities shown below INTO had outstanding, interest-bearing loans to INTO UEA, INTO Queen’s and INTO Stirling totalling £7.65m.  Until the 2021/2022 accounts INTO indicated these inter-company arrangements with joint ventures as them being either a debtor or creditor.  In 2018/19 the three were debtors to the tune of £3.97m. 

Bar graph showing the enrollments for INTO Ventures with UK universities from 2019 to 2024. Different colored bars represent data for each year.

Source: Joint Venture Accounts

It’s not all gloom and doom though.  INTO has two wholly owned pathway operations in the UK and the Manchester venue has boomed since 2021 while the London World Education Centre has returned to 2020 levels.  It will be interesting to see whether the Manchester operation is affected after losing Manchester Metropolitan University as a partner to Navitas ahead of recruitment for 2025/26.  Another one to wait and watch on is the 100% owned operation in collaboration with Lancaster University – it reported an operating loss of £2.6m in 2023/24 ahead of the “first main cohort” joining in September 2024.

Bar chart showing student enrollment numbers from 2019 to 2024 for INTO's wholly owned UK pathways, with data for INTO Manchester in blue and INTO WEC in orange.

Source: Company Accounts

Last Waltz in the US?

INTO burst onto the US scene with seven university partners and a US private equity partner investing £66m for a 25% stake between 2008 and 2015 but then found itself being surpassed as an operator by Shorelight.  INTO peaked with 12 partners in 2018 (although Hofstra has never been listed as a joint venture in INTO’s annual report) of which five pathways are now shuttered and two, at St Louis University and Suffolk University, have become wholly owned.  The pivot to direct recruitment sees 22 US options listed on its website compared to over 100 for Shorelight.

My blog reviewing enrollments in Fall 2024 at Oregon State University, St Louis University, George Mason University and University of Alabama – Birmingham, showed that only UAB was making any real headway on international student recruitment.  The four ventures all have interest bearing loans from INTO and these appear to have receded to pre-COVID levels. 

Bar chart illustrating US partner debtor/loan amounts for Oregon State University, Mason, Drew, UAB, and total from 2019 to 2024.

Source: INTO University Partnerships Financial Reports (NB: INTO’s classification of the year-end financial relationship with joint ventures changed in 2022/23 to show loans where previously the term debtors had been used.)

Since the blog noted above, I have been able to find enrollment data for Drew University whose joint venture partnership with INTO began in 2015.  After solid numbers above 100 from 2016 to 2020 there has been a steep decline in enrollments. 

Bar chart showing INTO Drew University enrollments from 2016 to 2024, with annual data indicating fluctuations in student numbers over the years.

Source: Drew University Consolidated Financial Report (students as at June of the year)

Casting a further shadow over the US operation is the litigation with the University of South Florida which has continued into a third year.  The bill “in respect of disputes” noted in INTO’s accounts has risen from £550k in 2021/22 to £2.1m in 2023/24.  It may not all be related to the USF case but this seems likely to be a major driver.

To outline the current state of the case is well beyond the scope of this blog.  Some features would be that both sides are currently arguing over the validity of the reports made by each other’s expert witnesses and one element of the case has been appealed to the District Court of Appeal of Florida, Second District (Case Number: 2D2025-0798).  As far as I have been able to follow, the trial remains set for August 2025 but there is a pre-trial conference in July and before that there is a meeting where one item is to “Discuss the possibility of settlement”.

My last major update on the case was in June 2024.  At that point the suggestion of $71.6m in damages being claimed in damages by INTO gave some sense of what was at stake.  It remains to be seen how this plays out.

Image by Colin Behrens from Pixabay

Trump, Tech and Tomorrow is Another Day

We are just a few days from the annual Open Doors announcement and it will be accompanied by the Fall 2024 snapshot.  But there is some merit in getting underneath the hood of individual institutions to see what the trends might be and think about what might happen next.  Focusing on four of the INTO University Partners “comprehensive partnerships” where universities give reasonable levels of Fall 2024 enrollment detail also gives a sense of how traditional pathway might be doing.

It’s a mixed bag with Oregon State University (OSU) still becalmed, St Louis University (SLU) appearing to be over-exuberant in its growth ambitions, the University of Alabama Birmingham (UAB) making steady progress and George Mason University (GMU) stalling.  A top-level review of the three public universities suggests that UAB wins on value1 but consideration of their website and positioning suggests that they have integrated thinking about and appealing to international students in a more fundamental way than some competitors2.  As more US universities become active in pursuit of international students this holistic approach is likely to be increasingly important.

There does not appear to be any sign of a revival in the number of students coming from China, either in direct enrollment or through pathways.  The situation with visa refusals and delays for Indian students has been commented on in several media and appears to be having a dampening effect.  The US need for STEM students continues and it will be interesting to see whether the incoming President’s increased engagement with the “tech bros” gives momentum and follow through on his Green Card promise.

The reality is that the underlying dynamics of international recruitment have changed as the main sending countries have shifted.  Promises of post-study work opportunities would be a significant enhancement to the traditional lure of the US and students will often overlook the internal politics of a country if getting a visa and a job is straightforward.  It is arguable that even a “frontal attack” on university  freedoms is unlikely to deter the majority of students seeking a career in the US.       

Oregon State University

The first INTO partner in the USA, Oregon State University made no progress on rebuilding its international student numbers in Fall 2024.  Enrollments are still below 2012 level and undergraduate numbers are continuing to drift down from a peak in 2017.  Year on year the number of Chinese enrollments has fallen another 23% (to 262), students from India are down 4% (to 375) and the only bright spot is students from Taiwan up 27% (to 223).

Source: OSU Office of Institutional Research

The INTO Oregon State University joint venture continues to struggle and is down 63% on its pre-pandemic enrollment.  While the Fall enrollment is up by 44 students3 to 301 this remains below the numbers achieved in 2020 and 2021.  All this despite the joint venture launching a special “Jump Start” employment program for international students in July 2024 to help drive enrollment.     

Source: OSU Office of Institutional Research

St Louis University

As failures in forecasting go St Louis University’s (SLU) well publicized enrollment of only 300 additional international students against a target of 1,300 isn’t quite in the class of Lord Kelvin’s 1895 claim that “heavier than air flying machines are impossible”.  But for those now trying to find savings of $20m in the year the resulting shortfall looks pretty painful.  It could be a sign that for some US universities the reliance on enrollment from India for growth brings increasing levels of risk.

On the face of it, SLU’s targeted growth must have seemed plausible given that the year before they had increased the numbers enrolled from India by 1,775.  Having all your eggs in one basket (with SLU having 76% of its international students from India) is rarely a good idea and the shortfall brings the F1 visa trends into sharp relief.  An excellent article in University World News by Ragh Singh suggests that from January to August 2024 there were 39,000 fewer F1 visas issued to Indian students than in the same period for 2023.

Source: St Louis University Office of Institutional Research

The INTO SLU joint venture pathway operation became wholly owned by INTO in August 2021 and its enrollment numbers are not publicly available.  As the official language of both Ghana and Nigeria is English it seems unlikely that the modest growth in direct student enrollments from these countries are feeding into the pathway.  There is no sign of a revival in enrollments from China. 

St Louis University Direct Student Enrollment – Main Countries

201920202021202220232024
India726517066424392620
China309233166108111101
South Korea282125586974
Nigeria19920405656
Ghana7911182946
Saudi Arabia645341404140

Source: St Louis University Office of Institutional Research

University of Alabama Birmingham

The University of Alabama Birmingham (UAB) is another “comprehensive partner” of INTO and looks to be making steady progress on international student recruitment.  UAB is probably helped by featuring regularly as being good value for international students as well as featuring well in external measures of quality. In Fall 2022 “just under a third” of international students were from India and it is a reasonable bet that this percentage has increased.

August 2023 saw a strong media item featured on WBRC News which could be a model for universities anywhere in the world trying to emphasis the local economic and cultural value of international students. Shadi Martin, Dean of Graduate School and Chief International Officer makes the point that, “It used to be that we had a lot of students who came from China, that number has shifted.  But we are seeing a significant number of students coming from India right now.  We have students coming from the Middle East [and] Africa.”

Source: UAB Office of Institutional Effectiveness and Analysis

At the joint venture INTO UAB pathway level the university does not split out nationalities.  The pathway appears to have recovered reasonably well from the pandemic with a particularly strong showing in Academic English in Fall 2024.  All looks set fair.

Source: UAB Office of Institutional Effectiveness and Analysis

George Mason University

George Mason University (GMU) does not provide a breakdown of its international student enrollment numbers until it publishes its Facts and Figures Yearbook.  The best approximation is the Out of State student number of which international students have been a growing proportion.  In Fall 2024 the Out of State FTE fell slightly on the previous year which may be an indicator that international enrollment has fallen.  

Source: George Mason University Office of Institutional Effectiveness and Planning

The joint venture partnership with INTO had been making a slow recovery after the pandemic but has suffered a setback with a 16% decrease in enrollment year on year.  This takes it back to levels last seen at the onset of the pandemic.  It’s only 11 students fewer but seems to reflect the picture at the overall university level.

Source: George Mason University Office of Institutional Effectiveness and Planning

NOTES

  1. It is always difficult to compare like for like in terms of value.  Some comparison tools were used to make this assessment but the author accepts that there may be other ways of considering this evaluation.
  2. This is a personal and qualitative assessment based on several decades of experience recruiting international students for universities.
  3. This number is based on the year-on-year reporting.  There appears to be an unexplained adjustment to 2023 numbers in the 2024 publication.

Photo by NASA on Unsplash

A 71.6 Million Dollar Question and More

US-based film and TV courtroom dramas have been beloved by the British for many decades.  From 12 Angry Men and My Cousin Vinny to The Lincoln Lawyer and Goliath they all seem so much more glamorous and edgy than Kavanagh QC and Rumpole of the Bailey.  But for organizations in the UK higher education sector, closer encounters with US law can be costly in financial or reputational terms, in a land where being separated by the same language may be just one of the problems.

The court case between INTO University Partnerships (INTO) and the University of South Florida (USF) began in 2022 and shows no sign of concluding any time soon.  Court filings have now given some insight into the amount of damages that INTO may be seeking.  Set alongside the legal costs, some of which will be considered at a hearing on July 161, there is a lot at stake.

Nearly 30 British universities have been listed as clients in a case bought by the United States of America ex rel HITROST LLC against Study Across the Pond, LLC and John Borhaug last month2.  The allegation is that their arrangements flouted a ban on incentive-based payments and that the defendants “knowingly caused” the universities to make false claims for federal student aid.  While the universities are not listed as defendants there are several issues they might want to consider about contractual arrangements and internal controls, if the Complaint is accurate.

It’s all the more important when the relationship between universities and agents is under closer Government scrutiny. While the sector is trumpeting its Agent Quality Framework (AQF) the concept of self-regulation may not be enough to prevent firmer regulatory oversight. Some issues around the AQF are considered in this blog.

The summaries and comments below should not be taken to imply any views on the merits of the cases or the legal issues involved. These are complex issues so references and links are given for those who wish to delve deeper.  Material is provided in good faith and will be amended if an authoritative source provides more accurate information.          

Runnin’ Down A Dream

The court case between INTO and USF3 has rumbled on since my last update in January 2024 and looks set to run for most of the rest of the year.  The foundations of this dispute were covered in my  first blog on the matter in August 2022. The case is still in the discovery phase and there are regular filings with arguments and counter-arguments from both sides.       

Perhaps the most interesting point is that there is now a dollar amount on the size of damages INTO may be seeking.  A filing by USF on 31 May4 notes “INTO’s damages report, by which it seeks $71.6m in damages…”.  This report is one of two produced by INTO experts, with the other considering the solvency of the joint venture.  USF has served its own expert report “related to damages it has suffered with respect to its counterclaim..”.

One impact of the expert reports is that there has been a request to extend the time for “rebuttal expert reports” from June 17 to July 11 with the 24-day extension then rippling through all other deadlines in the Discovery Schedule.  If agreed, that would lead to a deadline of October 31 for the completion of serving and  rebutting expert reports then filing and hearing dispositive and Daubert motions.  The motion notes that the extended time would also “facilitate the parties’ ability to resolve any open discovery issues..”.

While this continues, INTO is appealing5 against the summary judgement6 of the Court in favour of USF that “the SHA [Stockholder Agreement] terminated once USF sent the letter stating that it terminated the USA [University Services Agreement], a Project Agreement.”  In this judgement the Court made it clear that it was not deciding “..whether USF breached the USA or the duty of good faith and fair dealing when it terminated the USA in April 2022.  Counts II, III, IV, VII, VIII, IX, XII and XIII against USF remain for further disposition.” There seems to be a long way to go.

Do You Want To Know A Secret?

Before getting into some of the lessons and thoughts for universities raised in the Study Across the Pond (SATP) case there are some general and contextual points. The company filed a Certificate of Cancellation with the Secretary of the Commonwealth of Massachusetts in January 2024, citing the termination of business operations as the reason for cancellation. Across the Pond – Study in Britain Limited remains listed at Companies House in the UK with John Borhaug as a director and its website lists 86 UK universities.

The UK listed company is on the British Council Certified Agent database where it is noted “Education providers should seek appropriate legal advice on contracts” which may have some resonance for universities listed in the US proceedings. The database links back to the British Universities International Universities Association (BUILA) who worked with the British Council, Universities UK and UKCISA to establish the UK Agent Quality Framework (AQF). Unofrtunately, but perhaps symbolically, The Good Practice Guide for Providers Using Education Agents, link on the BUILA site leads to a 404 error page.

It is claimed that “Nearly all universities in the UK have now signed up..” for the AQF but as far as I am able to find no list of signatories exists which is hardly an aid to transparency for students. We know from Enroly that their partner Bangor University is one of them (more on that below) but this should be well-signposted information that is freely available. There are the usual signs here of a sector that would like to be left to self-regulate but which is less than well organized or communicative once the initial excitement and headlines caused by the announcement of a new initiative have passed.

Money Changes Everything

The Study Across the Pond (SATP) and John Borhaug case was covered by The PIE in early May and lists UK universities7 who were clients of SATP and “participated in federal student aid programs under Title IV of the Higher Education Act, and presented at least one claim for payment from those programs to the Department of Education between January 1, 2015, and the present.” Essentially, incentive/commission payments to agents are not allowed if a student is receiving federal student aid. While the universities are not defendants the allegations contain several pointers towards potential gaps in university processes, checks and balances.

Any case where there is a suspicion that universities “made false statements” or “withheld information” to independent auditors must be taken seriously.  Assertions that the institutions were submitting “false and fraudulent” claims to the US Department of Education which were “actively violating the Incentive Compensation Ban” should be ringing alarm bells at the most senior levels. Issues around internal financial controls, fake contracts and purchasing disciplines are at stake even before you get to potential reputational damage.

One of the more detailed examples involves Bangor University.  The Complaint suggests that in February 2019 the university agreed to pay commission to SATP for recruiting students, including those from the United States.  It is alleged that in early 2020 the University asked if it could put a ‘Marketing Agreement’ in place for the US “in case of audit by [the Department of Education]” with the agreement presented as being a flat rate while accepting that the amount payed would be “the equivalent of what commission would have been.” 

In March 2022 the university was considering what material to provide the Department of Education as part of its re-certification application.  The Complaint asserts that “Bangor University’s Head of International Recruitment told that employee not to send the Department the original 2019 tuition-sharing contract with defendant Study Across the Pond.”  It is claimed that this document was not sent, “effectively hiding its incentive compensation arrangement with the Defendants from the Department of Education.”

While several universities appear to have queried the legality of commission payments in the context of the Incentive Compensation Ban they seem to have accepted the word of SATP who, “consistently advised foreign schools, including the Defendants’ Clients, that their activities were not subject to the Incentive Compensation Ban.” However, the universities with concerns were invited to enter into “sham contracts” that purported to provide an annual fee for general marketing and promotion with the proviso that “the annual fee happens to be the equivalent of ‘commission’ on any students on the lists who actually enrolled.”  Phrases like “play it safe”, “in case of audit” and “..as long as we (university and [S]ATP) understand how the annual amount is calculated then that’s all that matters, since it won’t be written into a contract of any kind” were allegedly used in communications.  

This type of language should have been troubling for the international office teams and any senior university officials they discussed contracts with. If the universities were acting in good faith in accepting SATP’s advice about their status as not being subject to the Ban there would seem to be no reason for changing the contract. Changing the contract to deliberately obscure the basis of the payments seems a slippery slope which seems difficult to justify.

Finance Directors in the institution may be asking how payment was being signed off and by who when a “fixed fee” contractual sum became a different amount to match the unwritten commission payment.  This seems an inevitable consequence of the arrangements put in place.  It may also be interesting to watch whether the US Department of Education allows universities that, it is alleged, participated in this behaviour to continue to be certified in the context of the Direct Loan Program.

NOTES

All the sub-headings are song titles from songs. Sequentially, the original artists were Tom Petty (as a solo artist), the Beatles (written by Lennon and McCartney but sung by George Harrison), and The Brains (although probably better known for the cover version by Cyndi Lauper).

  1. Filing # 198160868 E-Filed 05/13/2024 12:07:44 PM
  2. Case 1:21-cv-10274-ADB in the United States District Court for the District of Massachussets
  3. The terms INTO and University of South Florida are used as short forms for the range of corporate plaintiffs and defendants. Full details and all public documents reference in this blog can be found through https://hover.hillsclerk.com/html/case/caseSearch.html the Hillsborough County Clerk of Courts search facility. Insert 22 for the year, CA-Circuit Civil for the Court type and 006001 for the case number.
  4. Filing # 199628319 E-Filed 05/31/2024 05:41:44 PM
  5. Filing # 198701412 E-Filed 05/20/2024 02:01:54 PM
  6. Order Granting Summary Judgement. January 31, 2024
  7. The full list is Aberystwyth University, Bangor University, University of Brighton, Cardiff University, University of Chester, University of East Anglia, Edinburgh Napier University, University of Essex, University of Exeter, University of Greenwich, University of Hertfordshire, University of Kent, Kingston University, University of Lancaster, University of Leeds, University of Leicester, University of Lincoln, University of Liverpool, Loughborough University, Oxford Brookes University, University of Reading, University of Sheffield, University of Southampton, University of Stirling, University of Strathclyde, Swansea University, University of Winchester, and University of York.  

Image by Gerd Altmann from Pixabay

Roll on up for the greatest show in UK higher education

Text first published in University World News (08 June 2024)

The roller coaster ride of political fortune and its impact on international student recruitment continues to create a feeling of instability in higher education sectors across the globe. With talk of banning ‘Mickey Mouse degrees’ a feature of United Kingdom Prime Minister Rishi Sunak’s opening week of pre-election policy statements, the amusement park comparisons seem increasingly apt.

Particularly so when universities around the world seem addicted to pursuing gravity-defying, adrenaline-fuelled recruitment targets where the risks may increasingly outweigh the benefits.

More troubling is the possibility that the failure of universities to engage sufficiently to gain widespread public support has left them open to increasing levels of political game-playing and interference.

In several countries the fundamental value of universities and degree-level education is being questioned as never before and the intersection with immigration policy has become a toxic mix.

Where these problems are compounded by economic difficulties and a disinterested or increasingly hostile public, there is a real need for institutions to avoid being seen as theme parks run by the aloof, rich and privileged.

A Very British problem?

Universities around the UK have been finding it difficult to know whether to groan about the ending of dependant visas for postgraduate students or cheer as the Migration Advisory Committee and government confirmed that the Graduate Route to post-study work remained
open.

Politicians are sending conflicting messages, with Lord Cameron, the foreign secretary, saying: “There’s no limit on the number that can come” and aligning with Lord Bilimoria who called for ‘one million [international] students’.

Meanwhile, Lord Jo Johnson, an ex-education secretary and chair of FutureLearn whose seat on the Apply Board advisory board gives him a wider range of perspectives, cautioned: “The economic benefits are not enough to offset wider political concerns.”

In a recent blog, I drew several comparisons between the current dynamics in the UK and the themes of the 1987 British cult classic film Withnail and I. Critically, one character says: “Politics, man. If you’re hanging onto a rising balloon, you’re presented with a difficult decision. Let go before it’s too late or hang on and keep getting higher, posing the question: how long can you keep a grip on the rope?”

Some institutions are a long way from the ground, with the University of Hull, as just one example, registering a year-on-year increase of 1,207% (from 70 to 915) in students from Nigeria in 2021-22.

The folly of relying on continued growth at such pace is clear. Even before the restrictions on dependant visas, it was evident that some Russell Group institutions could not compete for recruitment from key markets with their better-placed peers in the group. They will be forced to hunt further afield for students and their presence will bring harsh competition for universities further down the feeding chain.

This comes at a time when recent agent surveys by INTO have indicated that the UK’s relative attractiveness, compared to the United States and Australia, has declined substantially since 2021.

The 65% year-on-year decline in the Nigerian naira against the UK pound has put a far more serious dent in recruitment than the loss of dependant visas.

A growing propensity for students from China to consider alternative countries and the affordability advantages of nations outside the big four recruiting countries are a growing drain on valuable sources of student interest.

Successive generations of international officers have found that economic swings are par for the course. The decline of the Tiger Economies in the late 1990s was a significant factor and there have always been ebbs and flows in national currencies, government sponsorship and other factors.

It seems possible, however, that we are now seeing more fundamental and long-lasting change and that the era of, what some consider, academic imperialism is in an accelerating doom loop.

Sticking plasters for structural failures

A subplot, as reported in University World News in March, has been the announcement by over 50 British universities of cutbacks and redundancies, which created an unlikely alliance between unions and university bosses seeking additional government funding.

However, the BBC noted this week that “universities in Yorkshire and Lincolnshire have spent over £100 million [US$128 million] making more than 6,000 staff redundant since 2015”. That raises the reasonable question as to whether some institutions with long-term declines in attracting domestic students because of courses, locations and-or poor management, have used international fees as a sticking plaster to cover wounds requiring surgery.

It’s a complex situation where the fundamental structure of UK higher education and its funding are coming under closer scrutiny. With political and public support far from guaranteed, this has led some voices in the sector to suggest that a more constructive approach would be to recognise and respond to broader concerns and constraints.

Professor Wendy Alexander, vice-principal (international) at the University of Dundee, suggested a need to be more “self-reflective”; David Pilsbury of Oxford International Education Group has said that “we still talk to ourselves too much”; and Chris Husbands, former vice-chancellor of Sheffield Hallam University has cautioned that “we can’t expect to be given more simply to carry on doing the things we are doing”.

Before the announcement of an election and the removal of a threat to the Graduate Route, the sector seemed willing to consider these points. Subsequently, it has gone very quiet on issues such as data transparency, grade inflation and preferential treatment for international students with lower A-level grades or equivalents.

This seems a retrograde step at a point when the Conservative Party is campaigning on a platform that could close down one in eight university courses and the Labour leader has clarified a political choice to fund the NHS rather than reduce or eliminate tuition fees.

It Could Be Worse

Despite all of the above, it seems possible that the relief provided by an intact Graduate Route combined with visa issues and poor publicity in Australia and Canada could come to the rescue of the UK.

Research has shown that students are applying to more countries and it is likely that they are willing to hold out on decision-making until the last possible minute.

The US stepping up its game in terms of visa meetings in India may be another fly in the ointment for competitor countries, although there are late-breaking rumours of a deterioration in recruitment from India that will be bad news for everyone.

If the UK sector has been on a roller coaster ride, both Australian and Canadian institutions could probably make a case that they have whiplash from hastily introduced and poorly considered policies. It all seemed so promising for Australia when the Universities Accord report was produced in February 2024 and seemed to produce exactly the sort of long-term framework universities would prefer to guide decision-making.

However, Mark Scott, vice-chancellor of the University of Sydney, immediately noted that, despite underfunding being acknowledged, “it is perplexing that the only revenue-raising measure proposed is a tax on universities themselves”.

Since then, the destabilising Draft International Education and Skills Strategic Framework, with a cap on international enrolments from January 2025, has drawn strong criticism and both major parties have been competing in their anti-immigration rhetoric, with international student recruitment caught in the crossfire.

Actions on “non-genuine students”, spikes in visa rejections, changes to students’ proof of savings, threats of “significant” rises in visa fees and arguments over the impact of international students on housing availability are just some of the issues. It’s a potent cocktail that can be nothing but damaging for recruitment.

In Canada, the January 2024 federal government announcement of a two-year intake cap on international student recruitment was balanced by the exclusion of postgraduate students and the availability of an extended three-year post-graduation work permit.

There seemed little doubt that the changes mitigated against private colleges and the doubling of the cost of living requirement for students was an overdue but unwelcome addition. Had it ended there it seems possible that the storm may have blown over.

But the underlying tensions about routes to permanent residency flared again in May, with Prince Edward Island’s changes to the process leading to protests and even hunger strikes.

As with Australia, there have been, at federal and provincial level, assertions about rapid international student growth bringing “… pressure on housing, health care and other services”.

Little wonder that IDP’s Emerging Futures research from March 2024 suggested that Canada had suffered most in terms of student popularity at that time.

IDP’s research also pointed to the US becoming the top-choice destination for the first time and being the top choice for prospective students considering changing their choice of study destination.

After issuing more student visas in India in 2023 than ever before, the US embassy in India started two weeks earlier this year and increased capacity to meet demand. The US for Success Coalition is mounting a letter writing campaign urging Congress to “improve student visa processing delays and high denial rate in the Global South”.

Castles in the air or feet on the ground?

The three recruiting countries reaching levels of international student intake that are a material percentage of overall recruitment and tuition fee income seem to have reached a tipping point where government attention is increasingly focused on economic, social and political consequences.

Anti-immigration rhetoric, perhaps driven by genuine public concern, is one aspect of this, but there is a broader sense that the role of higher education in a country’s broader economic and workforce planning cannot be left to an untidy aggregation of autonomous, self-governing organisations.

Institutions must take care not to allow themselves to be positioned as educational amusement parks where ivory towers have replaced magic castles and attracting more, higher-paying customers has become more important than their domestic stakeholders.

Alan Preece is an expert in global education, business transformation and operational management and runs the blogging site View from a Bridge.

Image by Pasi Mämmelä from Pixabay

You Must Remember This

One prediction for 2024 is that the ongoing legal dispute between INTO University Partnerships (INTO) and the University of South Florida (USF)1 is likely to provide hours of insight and legal argument.  It appears that the mediation of November 2023 was unsuccessful2 and there is plenty of continuing legal activity in the early part of 2024.  As ever, the summary below is taken from published documents and makes no observation on the arguments made by either side.

The Fundamental Things Apply

Things get moving early in the year with a JAWS hearing on a USF Motion for Summary Judgement on Thursday 4 January3.  INTO had been granted a continuance on a hearing of the Motion back in September 20234 but their next motion to delay the hearing further was denied on 4 December 20235.  The motion seeks a summary judgement against “(…the “INTO Entities”) on Count I, Breach of Contract, and Count VI, Breach of Duty of Good Faith and Fair Dealing, of the Second Amended Complaint (“SAC”)”.6

A range of legal arguments have been made on both sides and the tone is set early in the most recent submissions.  INTO’s filing suggests that the summary judgement should be denied because USF’s “..allegedly “unambiguous” interpretation of the contracts at issue is still unsupported by the contract language and violates the core tenets of contract law”.7  On the other hand USF’s response to that filing starts with the line, “The INTO Entities’ response ignores basic contract law.”8

In this context, it is interesting for a lay-person to read an article written for the Bar Association of San Francisco which starts, “If you wish to be taken seriously by the court, whether in oral or written argument, never malign or belittle your opponents or their position.”  As previous blogs have noted the various flourishes, acid comments and hyperbole in the written submissions for this case seem to ignore that advice with monotonous regularity.  

That No One Can Deny

Already up and running, with a lot more to come, is the taking of depositions under oath and on the record.  There must be a lot of management time, effort and probably stress (as well as lawyers fees) going into briefing and preparation for these.    

INTO’s lawyers are taking depositions from 14 USF related individuals9 with a start on December 12, 2023 and continuing from January 5 to January 25, 2024.  These include Glenn Besterfield, who was center director for INTO USF when it opened in 2009.  He later became dean for the Office of Admissions and associate vice president for student success at USF before moving on to become Dean of Enrolment Management at the University of North Florida in spring 2023.      

For USF the count runs to 12 INTO related individuals10 with ex-global COO Anmar Kawash and ex-CFO Jon Holmes among them.  The depositions start on January 4 and end with INTO founder Andrew Colin on Wednesday, March 13.

As Time Goes By

It is no surprise that this depth and breadth of activity led to a third extension of case management deadlines on 14 December11.  The Order indicates that discovery closes on March 29, 2024, with expert discovery closing on June 14, 2023 and the “Deadline to have dispositive and Daubert motions12 heard of [Friday], August 23, 2024.”  This seems set for the long haul.

In its Annual Report to July 2022, INTO noted as “contingent liabilities” that it had “provided for legal fees up to 31 July 2022 in relation to this ongoing litigation.  Further legal fees are expected to be incurred in FY23 in respect of this dispute and have been included in forecasts for this period.” It looks like FY24 will have more of the same.

For the University of South Florida their financial audit for the year to July 2022 said, “The University is involved in several pending and threatened legal actions. The range of potential loss from all such claims and actions, as estimated by the University’s legal counsel and management, should not materially affect the University’s financial position.”  To give this some context USF’s operating revenue for the year was $894m.

NOTES

The title and sub-headings of the blog are from “As Time Goes By” made famous by Dooley Wilson in the film Casablanca which was released in 1942. Dooley was a singer and drummer but not a pianist so the tinkling of the ivories was dubbed in. The song was written by Herman Hupfeld who was born nearly 130 years ago on 1 February 1894. Even as time goes by, class is permanent.

  1. The background to the court case between INTO University Partnerships and the University of South Florida has been outlined in several previous blogs. As before, the terms INTO and University of South Florida are used as short forms for the range of corporate plaintiffs and defendants. Full details and all public documents reference in this blog can be found through https://hover.hillsclerk.com/html/case/caseSearch.html the Hillsborough County Clerk of Courts search facility. Insert 22 for the year, CA-Circuit Civil for the Court type and 006001 for the case number.
  2. Filing # 188238925 E-Filed 12/18/2023 01:13:33 PM (point 4. of Exhibit 25 – Affidavit of Shawn J. Rabin)
  3. Filing # 187809851 E-Filed 12/11/2023 08:28:02 PM
  4. 09/14/2023 11:07:38 AM Electronically Filed: Hillsborough County/13th Judicial Circuit
  5. 12/04/2023 12:13:13 PM Electronically Filed: Hillsborough County/13th Judicial Circuit
  6. Filing # 179813559 E-Filed 08/16/2023 03:28:09 PM)
  7. Filing # 188161134 E-Filed 12/15/2023 06:08:23 PM
  8. Filing # 188693985 E-Filed 12/27/2023 11:55:52 AM  
  9. Filing # 186997655 E-Filed 11/29/2023 02:20:27 PM
  10. Filing # 186594368 E-Filed 11/21/2023 12:05:10 PM
  11. 12/14/2023 10:05:23 AM Electronically Filed: Hillsborough County/13th Judicial Circuit
  12. A Daubert motion is a specific type of motion in limine13.  It is raised before or during trial, to exclude the presentation of unqualified evidence to the jury.  Daubert motion is used to exclude the testimony of an expert witness does not possess the requisite level of expertise or used questionable methods to obtain data.  It is the outcome of 1993 Supreme Court case, Daubert v. Merrell Dow Pharms., 509 U.S. 579 (U.S. 1993).
  13. Always interesting when a footnote needs a footnote but the term was new to me.  In limine is a Latin term meaning “on/at the threshold”.  In this context it relates to a pretrial motion requesting that certain evidence be found inadmissible.

Image by Mohamed Hassan from Pixabay

A Look Before You Leap

Recovering from the gluttony of Christmas dinner and resolving to resist the lure of nibbling on leftovers is a little like universities making new year resolutions to be slightly less greedy and indiscriminate about international student recruitment.  We all know that it makes sense to lose the excess pounds, focus on high quality, nourishing food, and cease acting with the incaution of a drunken sailor.  But the temptation of finishing the mince pies, the bottle of egg nog and the turkey sandwiches, while avoiding the gym is sometimes overwhelming.

Maybe that’s why it’s up to Governments to decide who has been naughty or nice and who deserves a visit from the Ghost of Christmas 2024.  The last few months of 2023 saw a lot of political posturing and positioning in the four main recruiting countries and the impact of some changes are already being felt.  A quick look at the implications suggests that for the big four recruiting countries international recruitment at the latter end of 2024 will be a Nightmare Before Christmas for some but a Miracle on 34th Street for others.

The good news for student recruiters is that it’s a leap year so they have a whole extra day to work out their response.1

United Kingdom

The gift of post-study work in September 2019 gave UK universities the keys to the student recruitment larder but they appear to have been caught eating too much low-quality pie.  This has left the sector vulnerable to Government action and it is likely to find the coming recruitment cycle difficult.  Enroly Data Insights in November 2023 indicated “..overall deposit payments are down by 52%, CAS issuance is down by 64% and visa issuance is down by 71% when compared to January 2023.”  While the year-on-year comparison has its limitations there seems little doubt that changes in Government visa policy on dependents is already biting.

News in early December that a review of the Graduate Route to “prevent abuse” and “protect the integrity and quality of the UK’s outstanding higher education sector” may not augur well for the medium term either.  Although the Migration Advisory Committee (MAC) is not likely to report on the issue until near the end of 2024, when a general election is either under way or already over, one suspects that any new Government, will accept its recommendations. MAC recommended against the graduate route before it was introduced and there is no reason to believe they won’t do so again.

MAC’s starting point seems clear from the Annual Report 2023 where it notes that there are “..a very different set of students accessing the route than might have been expected based on student patterns in 2019 when the route was announced.”  The largest growth has been “predominantly been in institutions that charge the lowest fees” and “been strongest at the less selective universities”.  Anyone who understands international recruitment would have predicted these outcomes and it is quite extraordinary that Government supporters of the Graduate Route did not understand these as likely outcomes.  

A possible saviour for the current length of post-study work visa might be that the recent restrictions on dependents make a serious enough dent in international student numbers before the main intake in autumn 2024.  Aligned with an unwillingness to invest further in the higher education sector this could find the narrow path that allows the next Government to see how net migration figures play out for at least another year before imposing further constraints.  One suspects, however, that the ideological setting of MAC will demand more in terms of quality recruitment and a requirement to move to a different visa after study.      

Canada

The growth in Canada’s international student recruitment numbers has been remarkable.  According to Erudera, study permit holders nearly doubled from 2016 (410,570) to 2022 (807,750) with international students in tertiary education increasing by around 150,000 from 2015/16 (228,924) to 2020/21 (373,599).  The strength of recruitment from India has been a feature of the market for many years so it was well placed to capitalize on the boom of recent years.

Many observers would reflect that the magnitude of the growth has come at a cost to processes and reputation.  Claims of “bureaucratic mismanagement” were being called out as long ago as 2017 and there have been reports of universities accepting 99% of international students who apply and/or having visa rejection rates around 80%.  Issues around aggregator platforms allowing institutions to absolve their responsibilities for agents and the sheer volume of applications causing delays in visa processing or allowing fraudulent applications through have also been prominent.      

It does look as if the Canadian federal government has responded to the various scandals around students starving, dying and being misled about their study choices but in the wrestling match with powerful provinces it is difficult to see a comprehensive response taking hold. One response to a possible international enrolment cap was from Alexandre Lahaie, a spokesperson for Quebec’s Immigration Ministry saying that “Quebec does not intend to impose a cap on the number of foreign students in its jurisdiction…..Although issuing study permits is the responsibility of the federal government, education is the exclusive power of Quebec,”.  The pace of change can be slow as reflected by the cost-of-living financial requirement for students going up recently for the first time since the early 2000s.

While the IRCC has signalled a new Trusted Institution framework in 2024 and the International Education Strategy is due a refresh in mid-2024 experts reflect that this is a “challenging policy area”.  It is difficult to see that a minority Government facing an election no later than October 2025 is likely to want to upset the apple cart, particularly when some suggest Prime Minister Trudeau’s own role as party leader is under scrutiny.  One suspects that any changes to policy on international student recruitment in 2024 will be about tidying up around the edges and minimizing friction rather than significantly reducing intakes.

Australia

While the Australian government has rattled its sabre over the issues of international student recruitment the smart money seems to be on plenty of light touch regulation and monitoring along with touches on the tiller for employability without significantly damaging intakes.  The Australian Migration Strategy released in December 2023 looked a pretty nuanced document that provides plenty of space to “…lift the standards for international students and education providers while ensuring graduates help meet skills shortages and do not become permanently temporary.”

Study Australia leapt on the Strategy to suggest a join up between clear post study pathways, genuine student requirement, requirements on education providers and high-quality education agents.  By maintaining special initial stay periods for Indian nationals they have kept faith with a key market while setting IELTS at 5.5 for university foundation and pathway programs at the same time as moving levels for Temporary Graduate and Student visas upwards balances access with quality.

In contrast to the UK and Canada there seems to be a coherence in the Migration Strategy which respects the strength of its higher education sector as a critical part of national branding and infrastructure while addressing issues in the private VET sector where some “have systematically exploited Australia’s education system and broken migration law.”  Issues of graduate employability are addressed with the responsibility of institutions being noted and a study commissioned “..to better analyse international student outcomes and pathways into the labour market, with deep tripartite consultation of unions, employers, and training and education providers.”

Some are concerned that the measures put in place to date will have a dampening impact on recruitment but the sense is of a more reassuring picture than that being offered by the UK.  Placed alongside some speculation that the Canadian juggernaut might be losing pace this is likely to make the Australian picture pretty benign for international students.  2024 looks like it should be another good year. 

United States of America

For the growing sending markets the USA is a highly desirable country with a well-regarded higher education sector.  There is also every sign that US universities seeking to increase international recruitment have upped their game in terms of focus, competitive awareness and professionalism.  Even the Government has played its part with exceptional numbers of visas processed in 2023, amendments to H-1B visas and steps towards modernizing the visa process more generally.

The India numbers were material in driving international enrolments in Fall 2023 and the chief executive of the Institute of International Education was positively gleeful in suggesting, “Made in the USA is something that these students and families want on their diplomas.”  It should be very difficult to be negative about the potential for the US to substantially grow international enrolments in 2024.  The real question is what might disturb that and what might happen next.

A presidential election in November 2024 already has some pundits claiming that a re-election for Donald Trump would lead to, “A mass deportation operation. A new Muslim ban. Tariffs on all imported goods and “freedom cities” built on federal land.”  Study Portals data from 2016 suggests that more than 50% of international students were “far less likely” to study in the US than they were before Trump’s election.  It is difficult to see why the outcome would be any different in the coming year.

Trump’s views on higher education institutions suggest there may be even wider implications for the sector.  The noise around the election is bound to rise and the rhetoric is almost certain to ramp up in a way that begins to make alternative countries look a more stable option.  Relationships with India could also become a bit sticky if the threatened “retribution” on reciprocal taxation looks like becoming a reality.

Summary

The world offers many options delivering courses in English and most are finding ways of making post-work study a possibility with some going further in terms of possible routes to citizenship.  In the face of uncertainty many agents and students have a tendency to consider their options and look for the route of least resistance to meet their needs.  The evidence of the past few years is that options are kept open and decisions can be delayed for much longer than ever used to be the case.

We also seem to be seeing Governments viewing higher education and its capacity for international recruitment as a work-force planning component in the face of changing population demographics.  While university leaders are quick to proclaim quality education as the key driver of global interest there is growing evidence that low cost, post graduate employability and routes to citizenship are much more important for the growing markets.  All this at a point when the enthusiasm for university education is under pressure from disenchanted youth, apathetic public and cash-squeezed Governments.

More than ever before there is a need for joining up the dots in the way that the Australian Migration Strategy seems to do (although everyone recognizes that implementation is something different).  The UK seems to lurch from policy to policy without much apparent insight into the consequences and Canada appears to be slow moving and in thrall to competing interests across Federal and Provincial governments.  The US runs the risk of finding its historical attraction and dominant position undermined by more nimble players while internal, political factionalism prevents any realistic hope of long-term, strategic planning for growth.     

Notes

  1.  Royal Museums Greenwich tell us that “the first leap year in the modern sense in Britain was 1752, when 11 days were ‘lost’ from the month September with the adoption of the Gregorian calendar by Britain and her colonies. After 1752 we adopted the system still in use today where an additional day is inserted in February in years wholly divisible by four, other than years ending in 00 with the exception of those divisible by 400 which are still leap years (like 2000).”  

Image by Mohamed Hassan from Pixabay

Study Group Hokey Pokey

In recent months there has been triumphant messaging on LinkedIn from Shorelight’s Tom Dretler claiming that the business “brought more international students to the US” than anybody else in fall 2023.  It was queried by Andrew Colin of INTO University Partnerships with the riposte “Are you sure?” to which Tom posted a thumbs up sign.  Probably better than the middle finger emoji but as neither of them would be able to definitively prove the point we are probably none the wiser.

What is clear is that Shorelight, having overtaken INTO for pathway partnerships within three years of springing into existence, has also significantly outstripped the erstwhile US market leader in terms of direct recruitment options.  But as the US comes back to life after a tough and long pandemic it is interesting to watch the maneuvering of other players.  There is no doubt that there are probably hundreds of US universities who would like to get on the gravy train of southeast Asia enrollment opportunities so we should expect a glut of wannabe global student recruitment options emerging.

Enter Study Group, whose approach to the US has been akin to a slightly the worse for wear dad doing the Hokey Pokey1 on new year’s eve.  The gyrations of the past few years are a painful reminder that a business that could once claim to be among the world leaders as a private provider of recruitment services to universities seems to be struggling for identity, a sense of direction and worst of all hard cash.  Having abdicated to Navitas in Australia by selling all of its holdings and now facing a UK Tory Government lining up post-graduate work as the Christmas sacrifice to right-wing rebellion, it seems to have turned attention across the Atlantic.

The announcement of three new direct recruitment partners may look like a decisive step but you have to wonder whether this represents a strategic drive for market share or a gambler’s final throw.  A quick look at the recent international student enrollment record and a few facts about each university might suggest that we are at the stage of the evening where subdued lighting and sufficient refreshment has brought lonely souls together.  Maybe inspiration on the partnerships has been drawn from the mighty Bruce Springsteen’s suggestion that “Show a little faith, there’s magic in the night, You ain’t a beauty, but hey, you’re alright.”2

Shake It All About

Between 2019 and 2021 Study Group ended relationships with seven US universities and, as recently reported, has seen Baylor University depart the fold in 2023.  Some of the relationships had been in place as long ago as 2008 but there was a burst of activity with new partners in 2013 and 2014 after the purchase of Study Group from Champ Private Equity by Providence Equity Partners for a reported £388.3m in 2010.  Of the four partners added at that point only one remains.

By 2017 Study Group was on the block again.  It seem entirely possible that the addition of seven new partners between 2016 and 2018 was driven as much by the desire to show momentum as long-term strategic planning.  Four of the seven are no longer partners.  Current major backer Ardian bought the business in 2019 without the terms of trade being made public but at a point when the decline in US international pathway businesses was already evident.

Timing is everything and nobody could have predicted the pandemic to come, so Ardian have been obliged to put up with some even more difficult times.  Between February 2021 and March 2023 they tipped a further £77m into the business according to Study Group’s Annual Report and Financial Statements. Despite that in the year ended 2022 Study Group posted a decline in new student enrollments of 22% from 8,050 to 6,244 year on year and lost a top university brand, Lancaster University, to INTO in 2023.

A more detailed review of the underlying issues at long-term partner James Madison University shows the problems that Study Group may still have in holding on to its pathway business.  In that context it seems possible that new partner universities, whatever their merits, will be welcome if Ardian are considering how best to extract themselves from an investment which seems unlikely to have satisfied expectations, in a sector that is in significant turmoil.  Getting out of Australia just as the tide seems to be turning looked a curious decision but the growing risks in the UK must be leaving many senior people with sleepless nights. 

Maybe this is the moment that a major (and often discussed) reunion bringing Andrew Colin’s two creations – Study Group and INTO University Partnerships – together might provide the critical mass and overhead savings to compete effectively while balancing risk around the globe.  The merits of merging two businesses that have struggled to make headway in recent years, and where one is embroiled in legal dispute with a major US university, might be questionable.  Perhaps CEG should be thrown in the mix to complete a trifecta.            

Shake It All About

The three new partners are University of Nebraska – Omaha, CSU San Marcos and Townson University in Maryland.  Study Group is putting its brand in at points north, east and west with a group of institutions that might be described as eclectic.  One thing that connects them looks to be slow progress in recovering international student numbers quickly after the pandemic.

University of Nebraska – Omaha positions itself as “Nebraska’s Metropolitan University”.. “dedicated to the city and state in our name.”   It’s international enrollment since 2019 has followed a broad pattern of decline in undergraduate numbers but an encouraging uptick in graduate students since 2020.  One would guess that the relatively low tuition fee of $22,358 and value for money housing costs could also be an attraction.

On the other hand, Nebraska might be a tough sell as a location and it’s worth noting that the University of Nebraska – Lincoln is the dominant international student recruiter in the state.  It claims the “lowest tuition in the Big Ten” at $28,792 and looks in a good position to dominate competitively.      

Warren Buffett, the “Sage” of Omaha, is among the more famous residents of Nebraska.  With a presidential election in 2024 and possible uncertainties that might bring it is difficult not to think of his dictum, “Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”  Given Study Group’s US record that might be worth thinking about.  

Source: University of Nebraska – Omaha Office of Institutional Effectiveness

Those who think of California as an ideal location for international student recruitment need to remember that the performance of the big players is not always replicable.  For every University of Southern California (15,729 international students in 2022 according to Open Doors) there is a, um, CSU San Marcos (CSUSM).  The international new student enrollment at CSUSM was never particularly high and appears to have been in serious decline for four years with little joy even in graduate recruitment.

Tuition and fees at CSUSM look reasonable at $18,160 for UG rising to c$22,000 for most Graduate degress but room and board costs are less so.

Source: CSU San Marcos Office of Institutional Planning and Analysis

One the east coast Towson University has a new President in Mark Ginsberg and was embroiled in a controversy earlier this year for allegedly “creating programs that already exist at historically Black colleges and universities.”  It later withdrew the program.  It bills itself as a “…nationally recognized leader in inclusive excellence.”

With undergraduate fees of around $28,000 a year it is the most expensive of the three but presumably the location offers some relief from the sunshine of southern California and the seasonal extremes of Nebraska.  It’s non-resident student fall enrollment has been lackluster for several years with graduate numbers creeping up only slowly.

Source: Towson University Office of Institutional Research  

You Put Your Whole Self In

Good strategy requires long-term commitment, intense focus and a relentless drive to implement effectively even as circumstances change.  If this is Study Group’s new direction they will need to move very quickly to build their portfolio and execute enrollment against some entrenched opposition.  It may be, however, that the sale of the Australian portfolio and the saturation of the UK market has reduced options to the point where it is the only game left to play.

NOTES

  1. The Hokey Pokey is an Americanization of the Hokey Cokey which reached peak popularity in the UK in the 1940s.  The peak of popularity in the US is claimed to be the 1950s. Perhaps Study Group intend to revitalize it…
  2. The line is from what is, in my view, The Boss’s greatest song “Thunder Road”. Written in 1975 it was the first song on breakthrough album Born to Run. Apparently he played it as first song when he first played in the UK in November 1975.

Image by OpenClipart-Vectors from Pixabay

Closing Open Doors

This is probably the final blog relating to Open Doors data on 2022 enrollment of international students for US universities and the more recent data published by individual universities for fall 2023. That makes it a bit longer than usual and it includes a small diversion into some recent commentary about online being the new international!

Beavering Away Or Bellying Up?

The yearly posting of detailed information from Oregon State University (OSU) offers timely data, good detail and easy accessibility.  Universities in the UK and around the world would do well to follow the model if they want to engage more effectively with the public.  It is difficult to have a serious discussion about trends or for politicians to make good decisions when information is more than two years out of date.

All that said, this year’s data reflects the continuing struggles of some well-regarded US universities and their pathway partners to recover after the pandemic.  The detailed numbers underline the perils of over-reliance on a single market and the reality that the US bounceback outlined by Open Doors fall 2022 data is patchy.  As noted in a previous blog, the data gives clarity on why pathway partner INTO University Partnerships (INTO) didn’t mention the university in its press release suggesting a “..huge surge in international student enrollment for its US institutional partners..”.

The total of enrolled UG and graduate students shows that OSU is making no progress in recovering the volume of international students lost since the pandemic.  There has been a small uptick in graduate students (+68) but undergraduate numbers continue to plummet with a decline of 16% year on year (-192).  While the year-on-year decline is slowing, OSU does not appear to have benefited in 2022 or from the reported increase in international enrollments indicated by the Open Doors Fall 2023 Snapshot.   

Source: Oregon State University Officer of Institutional Research

NB: INTO OSU students, excluding those on Academic English courses, are included in these totals

The driving factor for the decline is that the university was heavily reliant on Chinese students and has been unable to significantly grow numbers from India or elsewhere.  In its other historically stronger recruitment markets OSU is losing ground with Saudi Arabia, South Korea and Taiwan all in decline over four years.  What seems difficult to explain, given OSU’s quality and the supposed recruiting power of its private partner, is that the Open Doors state by state detail suggests two other Oregon universities – Portland State University and the University of Oregon – seem to have stabilized their overall number of international students in 2023 more effectively than OSU.  

Source: Oregon State University Officer of Institutional Research

It is also clear that the pathway proposition (INTO OSU) offered by INTO is not providing much momentum with a down year in 2022 and a net increase of just seven students in 2023.  Without a substantial shift in recruiting market dynamics it is difficult to see a path or a way (sic) to significant growth in the future.

Source: Oregon State University Officer of Institutional Research

The decline in INTO OSU’s numbers reflects even more clearly the past reliance on China (and to a lesser extent Saudi Arabia).  Taiwan now contributes more volume to the pathway than China.  The aphorism “you can’t buck the market” is often attributed to British Prime Minister Margaret Thatcher but it’s a warning to operators around the world that changing to meet shifting market conditions is critical to long-term success.

Source: Oregon State University Officer of Institutional Research

Is Online The New International?

An interesting rider to all this is the recent blog by Glenda Morgan in Phil Hill’s On EdTech Newsletter.  She asks the question, “Is Online the New International” and noted that “..by 2021 eCampus was the largest source of OSU’s tuition revenue.”  The suggestion in the newsletter is that US university focus on international student recruitment might be drifting, in the context of continuing pressure on budgets at state level, towards online recruitment.

The article contains a quote from Rajika Bhandari summarizing that, “Most students coming from India are at the graduate level. This has always been the case and likely will be for the foreseeable future.  Therefore, just from a recruitment and revenue perspective, they are never going to have the same impact on an institution’s bottom line as the Chinese undergraduate students.”  I first speculated on this in a UK context in January 2020 and have made the point on a number of occasions that the impact on traditional pathways was likely to be even greater.

The article leads to an interesting conclusion about “..the costs involved in physical campuses.” Anyone who has worked at a university sees how the emotional ties to the institution’s location are almost as powerful as the existence of labs, lecture theatres and student housing. One suspects it will take many years (or possibly a few university insolvencies) to change that mindset.

It’s thought-provoking stuff and may mean that some universities are already accepting the constraints on globally mobile international students as a revenue source.  This would leave some of the commercial operators who have no track record in either delivering or recruiting to online courses with a bleak future.  There may be a particular danger where academic English courses are concerned as James Madison University noted in its consideration of failure by Study Group to recruit to an Intensive English Language program.

Do Private Providers Make A Difference?

In October 2020 a Report by NAFSA, APLU and INTO made the claim that “Institutions with third-party pathway partnerships were 1.73x more likely to experience international enrollment growth…”.  The data analysed was across two historical periods – 2007-2015 and 2015-2018 – and there was a lot of weighty statistical explanation.  Against that background it is interesting to apply a simple comparison to see what has happened in recent years.

The graph below takes the Open Doors state by state enrollment numbers for three of INTO’s “present” comprehensive university partners (with pathways) and places them alongside those of three “past” partners who no longer have pathways with INTO.  The time series avoids the peak pandemic affected years of 2021 and 2022 but show prior performance and how the bounceback might be happening.  Washington State University (WSU) and Colorado State University (CSU) ceased being pathway partners in 2021 and 2022 respectively but are direct recruitment partners.  The University of South Florida claims to have terminated the pathway partnership in April 2022 but a legal battle is ongoing and is the subject of several earlier blogs.

This data appears to show that past partners WSU and CSU had declining numbers before the breakup and that being direct recruitment part has shown no benefit in terms of growing numbers post pandemic.  On the other hand, the split and no ongoing direct recruitment relationship does not seem to have stopped USF from driving its international enrollments significantly higher in 2023.

The “present” comprehensive partners shown all have pathways but allow INTO to recruit directly to certain university programs.  There is a satisfying upward curve to the University of Alabama – Birmingham (UAB) curve and George Mason University (GMU) also appears to have bounced back strongly in 2023.  It is all the more perplexing that Oregon State University has been in decline since 2017 and looks to be the worst performer among the six.

It would seem fair to say from this data that a comprehensive partnership with a pathway is no guarantee of growing enrollments, that being a direct recruitment only partner appears to have relatively little impact on performance and that it is entirely possible for a university to drive enrollment outside of any relationship with a pathway/direct recruitment partner. While there was little doubt that INTO helped OSU make rapid progress in international recruitment for several years until about 2016 a lot has happened since then.

None of this is to suggest that the Report by NAFSA, APLU and INTO was incorrect in its analysis.  However, it is reasonable to believe that the changing international student source markets, growth in competition and other factors should make institutions negotiate hard if they are looking at these relationships.  Building a business or a growth strategy on data that is five years old and past glories is probably not a good idea.  

Source: Open Doors State Facts and Figures

It is also increasingly clear that pathways are unlikely to be the answer, with further evidence from UAB showing that the INTO pathway courses have struggled to recover after the pandemic and that Academic English is showing almost no signs of revival at all.  This reflects the situation at GMU reported in a previous blog and the minor increase of seven students for OSU shown in the graphs above.  This pathway picture appears to be repeated across Study Group and Shorelight pathway partners.

 Source: University of Alabama at Birmingham Office of Institutional Effectiveness   

NOTES

As alway, the analysis in this blog reflects a genuine attempt to interpret and consider the implications of data from public sources. It is recognized that there may be minor underlying differences in the way the data is collected. The source of the data is given so that readers may make their own judgements and if an authoritative source makes contact the author will make appropriate amendments.

Image by Gerd Altmann from Pixabay

A Study Of A Stumble

It is difficult to understand why publications claiming an international audience continue to quote the headline numbers from the annual Open Doors release.  The inclusion of OPT numbers would only be relevant in comparison to, say, the UK if the number of students on post-study work visas was added.  The real headline is that US enrollment of undergraduate and postgraduate students in 2022/23 was up 12.4% year on year but still nearly 33,000 lower than 2017/18.

At a more granular level, the new international undergraduate intake of 95,681 appears to be well below the 2017/18 comparator of 108,539 and so the reduced accumulator factor of undergraduates will slow overall growth in future years.  On the global competitiveness scale it also, for example, looks well below the UK’s 2021/22 international intake of “first year, all undergraduate” recorded by HESA.  While the counting of the numbers is always a fine art and some differences may apply, it seems difficult to agree that the US enrollment of international students is “soaring” against the main competitors but we will have a better direct comparator when the UK’s data for 2022/23 comes out early next year.

The Fall 2023 Snapshot on International Student Enrollment doesn’t seem to give real cause for breaking out the champagne.  The 8% headline figure shown includes both non-degree and OPT students which leaves the undergraduate and graduate groups growing by 3% and 7% respectively.  If those percentages turn out to be accurate we can expect next year’s Open Doors to show an aggregated total growth for UG and Masters of about 5.3% year on year to 2022/23 and still at a total lower than 2018/19.

Study Group Stumble

The Open Doors release comes as we continue to see fallout in the pathway sectors in the US with the recent news that Study Group’s relationship with Baylor University has come to an end.  The winding down of Study Group’s US portfolio over several years with what looks like the haphazard or, more kindly, opportunistic addition of new partners1 may also indicate a strategic vacuum as the organization comes under pressure to perform.  It’s longest-term partner appears to be James Madison University (JMU) which came on board in 2009 but recent signs there are not encouraging.

Notes from the JMU Provost’s Committee on International Student Recruitment suggest that the relationship may not be producing the results required and that Study Group’s recruitment power may be under question.  We learn in the 2022-2023 End-of-Year Report from May 2023 that JMU had sought other support and contracted, in 2021/22 with EduCo to “increase direct admit students”. The Report also noted, ominously, that “we see no productivity from EduCo”.  At the time of writing JMU does not appear on the EduCo list of “highly collaborative working partnerships with universities”.

A procurement process was in place to appoint University Study to support international recruitment.  This would appear to have been successful as JMU does appear, alongside around 200 other US universities and colleges, on the University Study list of study destinations.  It may be a little early for them to have had an impact on the international student enrollment presented below.

Mind Your Language

Another action noted in the JMU Report is the introduction of an Intensive English Program (IEP) through Study Group requiring “…Federal permission in 2021 to modify our I-17..”.2  The resulting online and inperson IEP was offered for the first time in Summer 2022 but the report notes, “No students participated in summer 2022 and it looks like no students will participate in summer 2023.”  Perhaps interestingly the May 2022 Report of the group had indicated “we think because there are lower-cost options, e.g., DuoLingo, for students needing to enhance language proficiency.” 

Discussion to explore international online programs with Study Group had been put on hold. The overall tone looks less than encouraging and the suggestion that students might be finding alternatives to intensive English programs is worth considering as an aside. The Open Doors Report on Intensive English Programs in the US suggests that student weeks rebounded a little in 2022 but that average weeks per student fell to historic lows of 10.4 compared to 13.8 in 2020 and 15 in 2015. There seems limited opportunity in that market.

The Numbers Count But So Does The Mix

Three graphs from JMU capture the shifting winds of international recruitment in the US.  Since 2015 total US non-resident students have fallen by 334 students (56.3%).    

Source: JMU Planning, Analytics & Institutional Research

Graduate student numbers have grown in successive years with a rise of 126.7% on a relatively modest base of 45 to reach 102.

 Source: JMU Planning, Analytics & Institutional Research

More painful is the decline in international undergraduate students by 71.4% to 167 from a high of 548.  The proposed undergraduate tuition, insurance and student services fee for 2024/25 is $35,600 per year which implies a loss of over $13m in yearly revenue compared to 2015 intake volumes.  More troubling is that the recent trend is still downwards despite suggestions of increasing applications in the Committee Reports.

 Source: JMU Planning, Analytics & Institutional Research

Who’s That Knocking At The Door?

It does look as if the recruitment environment for the US has irrevocably changed with the shift in international student recruitment markets. Over and above that the revitalization of Australia, the uncertainty (but continuing lure for now of guaranteed post study work) in the UK and Canada’s bait (however tenuous) of citizenship have made major competitor destinations even more accessible and attractive. Adding into the picture the global desire of countries from Germany and France to South Korea and Japan to increase their recruitment and retention of the international student market and it would take a brave individual to suggest the attraction of the US is wholly secure.

NOTES

  1. Study Group ended relationships with universities/colleges Merrimack, Roosevelt, Widener, Vermont, City College NY, Oglethorpe, Lynne and now Baylor between 2019 and 2023. They gained De Paul and Hartford as CEG closed its US operations in 2019 and added Florida Atlantic University (as a direct recruitment partner) in 2021. At the time of writing they appear to have four direct recruitment partners and three pathway partners in the US.
  2. The I-17 is the petition (an application) filed with the DHS that, when approved, allows the enrollment of non immigrant students (with gratitude to Thomas P. FitzGibbon III for correcting my earlier definition).

Image by Clker-Free-Vector-Images from Pixabay

Remember the Name

It’s always a pleasure to have data released contemporaneously so we are grateful to colleagues at INTO University partnerships for sharing enrollment statistics related to their US university partners last week.  We’ll come on to possible reasons why this might have appeared but note that it might help flesh out any data released on Monday, November 13 in the IEE Fall 2023 Snapshot on International Enrollment.  For now, it’s worth digging in and seeing how this detail matches up against earlier application data released by INTO and the emerging partner university data on fall 2023 enrollments.

What a difference six months makes

The enrollment growth and application growth numbers reported by INTO this year are similar only in that the words “huge growth” are used in the graphics.  Back in May 2023 INTO indicated a “136% growth in applications for forthcoming intakes this year”.   The graphic indicated this was from a global average growth in applications of 201% for direct entry and 52% growth for pathways.  The average was driven largely by applications from south Asia and the Americas with China, Hong Kong and Macau lagging some distance behind.

In their recent release on growth in enrollments for US partners the numbers for direct entry and pathways have been aggregated and the contribution of source countries has shifted.   The headline stat is that INTO are claiming an average 34% growth in enrollment for their US partners in the fall 2023 intake with the Americas leading the way as a source market.  Because we are dealing with percentages and they are spread across a range of partners and courses the headcount is not known, the base numbers are a mystery, and the split between pathways and direct is not possible to divine. 

However, the media release indicates this means “more than 2,900 students..have enrolled into a range of undergraduate and graduate programs with INTO’s US partners for the Fall 2023 intake.” This number includes “..students eligible for direct admission as well as those opting for pathway and other programs supported by INTO Centers.”  We might presume, with reasonable certainty, that the claim would have been “nearly” or “approaching” 3,000 if it had been more than 2,950 students.

On this basis the simple maths, using 2,950 enrollments as the fall 2023 number, is that INTO’s entire US intake across 19 listed comprehensive and recruitment partnerships, rose by c750 year-on-year i.e. an additional 34% on 2,200.  That’s an average of, um, 39 per university if each got an even share.  Because INTO does not have responsibility for enrollment across all courses at its partner universities it is not possible to know the extent to which the INTO numbers impact upon the overall university performance.

An analysis of publicly available data from two INTO partners who have published fall 2023 enrollment details sheds some further light on this.

University of Alabama at Birmingham (UAB)

The year-on-year change in undergraduate and graduate non-resident aliens enrolled at UAB is +242 (up 17%)1.  As is probably expected with the shift in enrollment markets, the bulk of this is in graduate enrollment with undergraduate numbers falling.  The number of part-time non-resident alien students in the total has grown by 115 out of the 242, which would mean FTE enrollment has not grown by the same amount as the headcount and the income generated is probably lower. One possibility is that these are dependents on F-2 visas.   

        

Source: The Office of Institutional Effectiveness and Analysis, University of Alabama

(Note: Between Fall 2022 and Fall 2023 the description changed from Non-Resident Alien to US Non-Resident but there is no indication that the classification of students included changed.  Personally, I would wholly applaud the removal of the word “alien” from any description of international students.)

A 17% increase in enrollments is some way short of the 34% average increase indicated by INTO and the increase in part-time further reduces the impact of the intake.  It may simply be that INTO does not recruit to most UAB courses so their success is not reflected in the overall numbers.        

George Mason University (GMU)

As discussed in a recent blog the university level growth at GMU in year-on-year fall 2023 enrollment of “non-resident aliens” was 9.9% with an extra 389 students. Again, the driver was master’s level students with UG in continued decline.  The INTO Mason pathway delivered an additional 12 students over its fall 2022 intake which was a growth of 9.2% and left it 100 below the pre-pandemic 2019 intake.

Source: George Mason University Office of Institutional Effectiveness and Planning

The Bigger Picture

INTO’s media release quotes the “prime example” of “the partnerships at The University of Alabama at Birmingham (UAB), Suffolk University, Hofstra University and George Mason University.”  No mention of the long-term poster child at Oregon State University (OSU) where internationals enrollments declined from a peak of 3,556 in fall 2019 to 2,338 in fall 2022.  Underlying this is that the INTO pathway has suffered a significant decline from its peak of 1,496 students enrolled in fall 2014 to just 250 in fall 2022. 

It would be a surprise to many if OSU has not undertaken work to develop their programs to provide support and maximise the success of international students. The omission is a good reason that the 2023 numbers from OSU could make interesting reading when they are released in a few weeks.  They should also give some insights into the way that fluctuations in the source markets have manifested themselves in enrollments for both direct entry and pathways.

Source: Oregon State University, Office for Institutional Research

It seems possible that by choosing to offer separate pathway and direct recruitment applications numbers in May but aggregated enrollment numbers in November, INTO has masked the slow progress of pathway operations in the US in reaching pre-pandemic levels.  It will be particularly interesting to see how the numbers of Chinese students has altered year on year and historically the OSU data has provided that insight at a granular level.        

The limitations on analysis emphasises the frustrations when organizations release percentages rather than headcount numbers and is why the detail offered by some universities is so valuable to gain insights.  It would also be reasonable to say that one of the reasons universities work with private sector partners is to enhance their overall global profile rather than simply recruiting onto specific courses.  In that respect one might argue that UAB and GMU are underperforming in the INTO portfolio so it will be interesting to see how their overall international numbers relate to the Open Doors figures for the sector next week.        

The Even Bigger Picture

There is no doubt that around the world there has been a resurgence in global student mobility.  Recent OECD reports indicate that “international student flows reached a record high in 2022” with just under six million students abroad in higher education. There is growing confidence in the continuation of this trend with Holoniq predicting 8 million students “enrolled with foreign institutions”, possibly even 9 million, by 2030.  Eight million students studying overseas has long been a part of the higher education sector’s holy grail and the origins of this were analysed in a blog as far back as February 2018.

Notwithstanding this, INTO’s increased profile raising and willingness to engage with direct recruitment partners might suggest that we are, again, in a period when there is a search for new investment.  With Navitas active in buying parts of Study Group’s business in May and other signs of merger and acquisition activity picking up this might be a good moment to promote interest in an international recruitment business with momentum.  It might be wishing too much, however, to hope that investors are as swayed by short-term bounces or long-term “predictions” as they were in the early 2010’s. 

Investment Dealers Digest was, apparently, the first non-skiing print publication to use the metaphor of investment bankers who had “been out over their skis a little bit” on a deal.  In this context, interested parties might note that Holoniq’s predictions are tempered with a range from 6 million to 9 million and that we are already seeing the difficulties faced by many countries in managing the scale of the influx of international higher education students.  Also worth considering is the continuing sophistication of technology in delivering education, the spectre of nationalistic governments managing their borders more closely and the propensity of global systems to succumb to climate, pandemic and economic shocks. 

NOTES

As always the analysis is a genuine attempt to reflect publicly available statistics. Authoritative comment or correction of any errors or misunderstandings in the data interpretation are welcome and will be acknowledged.

The blog title reflects the elusiveness of data that is only expressed in percentages. In the song Remember the Name by hip-hop ensemble Fort Minor the lyrics say, “This is ten percent luck, twenty percent skill fifteen percent concentrated power of will. Five percent pleasure, fifty percent pain And a hundred percent reason to remember the name.” It might be a good description of the work of an international recruiter trying to promote their university!

Image by Gerd Altmann from Pixabay