Tag: UCAS

Dear University…

The change in the UCAS personal statement for September 2026 entry appears to have been welcomed by industry commentators who suggest it will make life “easier” for both author and reader.  The stated ambition “to ensure more people from disadvantaged backgrounds can benefit  from the life-changing opportunity of higher education”  is laudable but one might ask if this approach is best or sustainable.  We could just be opening a new battleground in the struggle for supremacy between AI coders for applicants and those in universities trying to spot the hand of ChatGPT. 

Having read personal statements in the past, I can only begin to imagine the repetition of thought and words across hundreds of applicants as they answer to “why do you want to study this course”.  For applicants the anxiety of how edgy, pushy, obsequious, or data-driven to be in responding to the question remains the same and it will still be considered by a human with their personal interpretation of the best answer.  More efficient but even worse if the response is considered by a bot looking for key words. Perhaps it is time to radically rethink the process. 

Perhaps selecting universities, to put all applicants meeting their requirements (including contextual elements and any other considerations) into a random draw to remove any risk of bias.  For universities struggling to meet enrollment numbers it is difficult to see how bad a personal statement would have to be to get refused if the applicant meets the qualifications criteria for entry.  Either way, the student gets more clarity on what they need to do and an equal chance of success.       

Or maybe universities should be accepting that students are paying for the privilege to study and have a right to apply for whatever course they want if they have the qualifications.  Nobody asks somebody coming in to buy a Range Rover Evoque for £50,000 why they want it, whether they’ve driven one before or what their driving history is.  They might ask to see a driving licence before it’s driven off the lot but that’s about it.

I hear the howls about a degree course being nothing like any other purchase but students seem to be increasingly clear that they are considering degrees as an investment they are making towards a better job, career and life.  UCAS research indicates that “value matters to students” and that “initially, applicants are interested in career prospects after their degree”.  While students still value wellbeing, enjoyment and happiness it would seem there has been a fundamental swing towards outcomes.   

…I Would Like To Apply

With all that in mind there is an opportunity to test drive the new format in the imaginary persona of an applicant who would like to go to university but has been reading very widely about the sector.  They are anxious to explain their interest but also to demonstrate their research, their personality and some of their concerns. There is even an attempt at humour.             

1. Why do you want to study this course or subject?

Because I believe in your publicity that having a degree will get me a good career and well paid job.  That is really what I want. I trust you.  As you will see from my application to your institution I am avoiding the Russell Group and STEM subjects. I realise this means that being from a poorer, socio-economic background and a neglected region I can expect to be part of the statistics showing that “a degree often fails to deliver the promise of increased earnings.” 

Although I’ve chosen to believe that the graduate premium exists, I am a bit worried that there is “a more uncertain future” and ignoring the Government Graduate Labour Market Statistics indicating that over the past 20 years real median graduate salaries have declined faster than those of non-graduates.  I am hoping that reports that it’s even worse outside London1 are all Balls1 and that the indications more and more companies are dropping the requirement for a degree to get a job are overblown. 

I want to come to university to help the sector by improving statistics on one of the groups it struggles to attract and I’ve chosen to study psychology because I am keen to improve gender balance in the class.2 

2. How have your qualifications and studies prepared you for this course or subject?

I am predicted to achieve the grades that you publish and in the right subjects.  My teachers may just be being kind, overworked or avoiding confrontation with my parents but that’s not my fault.  I’m told you’re so desperate I shouldn’t worry about missing by a bit.  Only joking (!) but we have all read the studies that 25% of grades are probably wrong  and that half the students get in with lower grades anyway. 

Post qualification application would solve the uncertainty and anxiety for young people but I appreciate that you have established a system that works for you and will find excuses not to change it.  Maybe it’s just a power thing or you think you’re some sort of magical sorting hat with a campus attached.  If I fail to get the grades I hope I will be given the same opportunity as an international year one student who pays for the privilege to study on campus with direct entrants. 

While on the subject of grades, it would be helpful to know exactly what you are doing about degree grade inflation and why half of first class degrees awarded are unexplained by statistical modelling.  I see you are correcting this but that means I might be penalized by having a lower degree classification than someone who attended in those golden years.

3. What other experiences have prepared you for this course, and why are they relevant?

I complain a lot and so can support that student trend. I can even enhance my global citizenship in line with your strategy by providing support for international students as they are 36% of all complaints to the Office of the Independent Adjudicator for HE.  Because I often borrow money from my siblings and never pay it back I’ll cope well with joining the 1.8m graduates with a taxpayer funded debt of over £50,000 and those not earning enough to pay it off.  As I don’t like getting out of bed not attending lectures is OK with me and given the way you’re cutting staff that should help you out. 

I’m quite frugal, so living in borderline poverty shouldn’t be a problem however bad the maintenance loan situation gets.  I am also used to disappointment (having supported Gareth Southgate and England since 2018) which will lessen the pain when I get to the realities of the graduate job hunt.  My empathy is shown by my concern for international students on reading that data collection on graduate outcomes has been cut back which means they have even less insight than I do about job prospects. 

In summary my experience as an intense online gambler, who eats little, never goes out, earns a pittance, borrows heavily, complains a lot, expects to be disappointed and has limited life prospects has prepared me perfectly for life as a student.  Only kidding (again) I really would like the chance to learn.

The Generation Game

For this imaginary student there is a lot to consider in the light of survey research suggesting 30% of people being “broadly uninterested” in universities and a further 27% being “negative” or “sceptical”.  While the culture wars that saw the Conservative Government going head-to-head with the sector in recent years may be over there is little respite in terms of additional funding to reduce the level of fee debt or improve maintenance loans.  As the imaginary statement suggests there seem to be plenty of reasons to worry about whether university is a good investment of time, money and stress.

The weakness in UK undergraduate applications revealed by UCAS this week suggest that this argument might be playing out in the minds not only of 18 year olds but also every group under 25. It’s troubling in the context of a rapidly growing 18 year old cohort that is predicted to expand for the rest of the decade and even more so if surveys suggesting a third of UK students may drop out due to money worries are accurate.

Notes

  1. For those who miss the link the report “Tackling the UK’s regional economic inequality: binding constraints and avenues for policy intervention” is co-authored by Ed Balls whose surname was the punchline to Michael Heseltine’s joke at the Conservative Party Conference in 1995.
  2. It is entirely recognized that the gender imbalance on courses cuts both ways. It is also clear that despite more women than men going to university in the UK there is a huge amount still to be done on gender pay imbalances and equality of opportunity in the workplace. The Institute for Fiscal Studies has explored aspects of the intersection between these factors.

Image by Antonios Ntoumas from Pixabay

2018 Surge in UK Student Record of Prior Acceptance

This may be one for aficionados of the nuances of UK Higher Education admissions trends.  A lot of attention has been paid to the rapid growth of unconditional offers as a way of inducing undergraduate students to go firm with a university.  But there seems to have been no comment on last year’s near 38% rise in Record of Prior Acceptance (RPA) applications registered by UK students.

For the uninitiated the RPA allows a student and university to deal directly to make/accept an offer rather than going through the UCAS system.  To ensure that the UCAS reporting captures all students universities then report the RPA students to UCAS.  Once the student completes the RPA form they are not able to make any other applications.  

After a period of relative stability the number of RPAs registered increased by 7870 year on year for UK students.  This was in a cycle where the number of UK applicants overall fell.  Both Other-EU and International students using RPAs increased – the former by 43.6% – but from a lower base.  

It seems plausible that the driver is that students have decided to start using RPAs more often during the clearing process.  But it seems a stretch to believe that they know about this route for applications before engaging directly with a university.  For the university it allows them to help the student while reducing the chance of that individual shopping around for options.

In the scheme of things, the numbers involved are still relatively small.  Just over 6% of the total number of students used the RPA route in 2018.  But that’s up from 3.9% in 2014 and just 4.8% in 2017.  As the demographics make UK students increasingly sought after it’s another dynamic to consider.

 

FRESH HOPE OR ZOMBIE DAWN AS CLEARING FOG LIFTS?

Day 28 sounds like a bid for the latest in the zombie movie franchise but its the UCAS yearly data-release marking four weeks from A-level results day. For some UK universities the former might feel appropriate because the clearing season is nearly over and visa deadlines are coming. It’s not long before all that is left is the counting of enrolments.

This year Day 28 was 13 September with the data published a week later. These numbers give the best indication of how far the UK has come in enrolling new undergraduates for the 2018/19 academic year.  It’s a mixed bag.

The good news that the number of ‘placed’ international students (non-EU) is up 4% to 38,330 – that’s 1,500 more than last year. It’s a solid gain although slightly disappointing after double-digit applicant growth in the early part of the cycle. It looks anaemic against the growth in Canada and Australia but is likely to be better than the US.

At a subject level the biggest winners are Business and Administrative Studies (+350), Computer Sciences (+310) and Biological Sciences (+240). However, the number of Engineering students is down by 230 and at its lowest level since 2012. The five-year growth in Technologies has also been reversed with a loss of 130 students taking it to its lowest ever total.

With 6,040 students international students still holding offers the eventual enrolment outcome remains uncertain. In 2015 the number holding offers on Day 28 was 6,380 but in the past two years had fallen to 1,760 (2016) and 1,610 (2017). It is difficult to understand what is driving this fluctuation and there may still be time for a late windfall.  But the majority may just be phantoms preying on the minds of hard-pressed recruitment teams.

More good news is that EU-students ‘placed’ are also up by 2% to 30,350. This is still slightly below the number for 2016 but is some cause for encouragement. A number of universities, including De Montfort who opened an office in Portugal earlier in the year, are enhancing their physical presence in Europe. It will be interesting to see how these developments plays out with Brexit looming.

The bad news is that the total number of placed students after 28 days – counting all domiciles – is down by 10,000. At a standard UK home student fee rate that’s £277m of fee revenue over a three-year degree. Universities know that the home-student demographic dip will continue for a few years, which is one reason those that can have been building their student base. It seems to be one factor behind the growth in unconditional offers from well-ranked universities.

Table 1 – Total of All Placed Undergraduate Students 28 days After A-Level Results
Of course, undergraduate enrolments are not the only source of student income for universities and postgraduates make up the bulk of international enrolments.  But it is also difficult to see why the postgraduate enrolment picture would be much of an improvement on that for undergraduates.  And an enrolled undergraduate gives a near guarantee of three years income compared to the yearly challenge of recruiting more one year taught Masters students.

Against this background it was interesting to read Being set up to fail? The battle to save the UK’s Universities from speculative finance. The article, from May 2018, notes that ‘some £3bn has been borrowed by UK universities since 2016, over half of this in the form of private placements.’ Some of that borrowing may be based on predictions of student enrolments that look increasingly unsustainable.

This echoes WonkHE’s November 2016 report, Getting worse: HEFCE’s bleak prognosis for university finances. One recruitment related line from HEFCE was “Our financial modelling shows that removal of projected growth in overseas fee income over the next three years (2016-17 to 2018-19) would all but wipe out sector surpluses by 2018-19, with projected surpluses falling from £1,081 million (3.4 per cent of total income) to £56 million (just 0.2 per cent of total income).”

It is to be hoped that the early warning signs from HEFCE were heeded and that the long-term financial health of individual universities has been considered more carefully over ensuing years. My blog Getting To Grips With Pathways – A Thorny Subject? showed the decline in some university incomes that has already become evident as international enrolments fall. The UK demographics will not improve for several years and the battle for international students will not get any easier.

Understandable Caution About Students (UCAS) As Deadline Passes

The UCAS release of June deadline undergraduate applications is a snapshot giving insights into potential international (non-European Union) enrolments in the UK for September 2018. The scenario is a bit like England reaching the World Cup semi-final stage – enough to excite and build expectation. But we all know what happened next in that story.

News to cheer is that the number of applicants is up 4,550 from last year’s figure and 75,380 applicants looks like strong growth against last year’s 70,830. But underneath the headlines there are some interesting trends and nuances. It’s also worth bearing in mind that the UK’s compound annual growth rate for applicants is only 2.24% a year over the three years since 2014/15.

The other interesting factor may be the need of UK universities to fill the gap left by declining numbers of home student applicants – over 18,000 down year on year for 2018 entry. This seems certain to drive vigorous competition for existing international applicants. And the race to convert students in the last chance saloon of clearing will equal the stress levels of any penalty shootout.

MOMENTUM HAS SLOWED
A bird in the hand may be worth two in the bush as far as applications are concerned but early momentum in the recruitment cycle has fallen away. Year-on-year percentage growth of applicants has declined with each of the four UCAS deadlines. From a high in October of 11.7% it has fallen to a solid but less exciting 6.4% at the end of June.
Source: UCAS

This follows a broad trend in the growth in volume of international applicants applying between the January deadline and the June deadline slowing. In 2014/15 there were 18,510 additional applicants while in 2017/18 it has been 16,930. That’s growth of 35.6% and 29% respectively on the January total in each year.

It seems likely that students and agents are getting better organised earlier in the year.  That would be a reasonable response to some of the changes in visa requirements and language testing in recent year.  But it places an emphasis on speed of response to applications and the strengthening of conversion campaigns early in the cycle.
Source: UCAS

EARLY APPLICATIONS STRONG BUT MEDICINE LAGGING
Nearly 30% (1,350) of the total growth in international applicants came by the October deadline for students applying for Oxbridge or courses in medicine. However, the number applying for medical courses (3,310) remains below the 2014 figure of 3,490 despite the number of new medical places in recent years. It seems possible that competition is significantly undermining the attraction of UK medical courses and we know, for example, that as long ago as 2015 eighty per cent of Indian students in China were following undergraduate clinical medical courses (Source: The Economic Times, May 25, 2015).

The rise in non-medicine applicants is a strong step forward but the drivers are unclear. HESA figures suggest that between 2013/14 and 2016/17 both Oxford and Cambridge increase their total undergraduate population by 20% or more. It is possible that they are pushing on more aggressively and stimulating interest.

Alongside this is the growing flexibility of Russell Group universities, as evidenced by the number now making unconditional offers, and their hunger for international students. International students and their advisers may believe that their chances of successfully enrolling in a well-known, highly ranked UK university have never been better. At a macro-level the rise in early applications suggests that strong, well-ranked brands will do best out of any increase in applicants this year.

Source: UCAS

RELIANCE ON CHINA CONTINUES
Overall and as expected China and India have posted the largest uplift in terms of students applying – up by 1,850 and 1,100 year on year respectively. It seems possible that the UK is partly a beneficiary of what could become a very difficult enrolment period for universities in the US. In that respect the next biggest growth in international applicants is 300 from the USA.

Despite the good omens experienced international recruitment teams will not be counting their students before they arrive. The UK government’s failure to ease the visa situation for students from India by making the country ‘low risk’ could still play badly. But there must be reasonably strong expectations of a solid year for enrolments at this point.
Source: UCAS

CLEARING LIKELY TO REMAIN IMPORTANT
Another factor is clearing which includes all students applying after the June deadline. Over the past five years the peak number of international students ‘placed’ in universities in the 28 days after A-level day was 7,260 in 2014. This fell year on year before increasing slightly to 6,500 in 2017.

There are a lot of students available and most universities have strengthened their ability to operate efficiently at home and internationally under the pressure of clearing. Making on the spot offers, converting interest and having strong teams in place, including academics, are commonplace. Again, the well-known names would expect to dominate but as they fill there is opportunity for others to compete.

Source: UCAS

AN OPPORTUNITY FOR ALL – BUT REASONS TO BE CAUTIOUS
My previous blog  showed that growth in international enrolments over the past five years has been dominated by metropolitan, Russell Group names. It is reasonable to assume that large, globally-ranked and well-known universities will now dive even more deeply into the pool of international students than ever before.   The economic pressure and the likely shortfall in UK students over coming years will make this a priority.

And the wise will realise that the increase in their own applicant pool may be undermined by multiple applications.  My analysis of the UCAS numbers suggests that while there are 4,550 additional applicants there are an additional 21,010 applications in the system.  Over 3,600 of the additional applicants made the maximum of five applications and the majority of the rest made at least three.
Source: UCAS