Month: November 2019

UK’s International Graduate Employability ‘Promise’ – Next Steps

It should be possible to wholeheartedly welcome UUKi’s Conference ‘International graduate employability: Making good on the promise’ because it is an important topic.  But I doubt we will see 90% of the time devoted to employability for students leaving the UK after study, although that’s the percentage that will probably look for jobs in their home country.  Neither is the Conference likely to have the necessary quality of data about graduate outcomes and views despite the investment made in UUKi’s International Graduate Outcomes 2019 publication. 

Even more discouragingly, the publicity for the event majors on the point that ‘we have the post study work visa we have argued for for so long’.  This encourages those who want to focus on short-term enrollment growth by maximising the post-study work windfall rather than serving the broader international graduate community.  A more balanced view would reflect that providing careers services, alumni relations and employer networks suited to international students returning home will be a key point of strategic differentiation in the long term.       

In addition to getting the balance of time in the Conference right it would be good to see discussion and commitments on how to make progress in four key areas: 

Make Sure Data Reflects Reality

Several assertions in the International Graduate Outcomes 2019 report are heavily caveated and require detailed explanation in a footnote or the annexes.  The most egregious is the claim that “The balance of respondents to the i-GO survey by nationality was broadly similar to that of international students studying in the UK.” (page 17).  With only 6% of the total respondents from China this is nonsense and, as a footnote confirms, “in the year 17-18, Chinese students made up 33% of the total non-EU student population…”.                

Assertions on comparative salaries (page 49) for UK graduates working in other countries are problematic and confusing.  For the diligent reader these anomalies are explained away but the headline claims seem to be a naïve overstatement of the benefits based on data that is not comparable and in some cases is very limited.  If this begins to work its way into university marketing materials we are likely to see the Advertising Standards Authority called into action again to correct misleading claims. 

Other sources and methodologies, which have more substantial samples and better reflect the nationality mix of UK-enrolled international students, are available.  They also offer the potential to compare performance across competitor countries and give substance to claims about the pay premium that returning students can expect.  Individual universities are already buying these services  but the competitive future of UK HE seems worth a sector-wide approach.         

Get Serious About Careers Service and Advice

In the foreword to UUKi’s report Chris Skidmore Minister of State of Universities, Science, Research and Innovation comments, “Together we can build on this research to help ensure that international students who graduate from the UK’s world leading universities are in the best possible position to go on to further employment be it in the UK, or their home nation”.  The latter will be difficult if not impossible if there is no concerted effort to build relevant support and services for international students.

The report highlights that only 2% of international students found jobs through their University Careers Service.  It is arguable that few of those Services are equipped technically, with funding or with genuine insights, to help international students engage with employers in their home countries.  Whatever the reason, it is a dismal outcome and an indictment of the services international students receive for their fees.

Pay More Attention to International Alumni Relationships

Details on response rates are not wholly clarified but the Report stated it was, “… less than 1% of total international graduates from UK higher education institutions” during the sample period.  It seems plausible that those who did respond are outliers in the alumni community who feel particular affinity or allegiance to their institution and/or the UK.  If so, it is dangerous to assume that high levels of approval and support for the educational experience are commonplace. 

Most service organisations are more interested in finding out about customers who are dissatisfied so that they can improve their offering.  Lack of engagement means that institutions may be getting highly selective feedback and missing information that could help them build more effective curricula and better support.  Even if the responses are representative and the low rate just the result of inertia, it means universities are missing opportunities to develop networks of graduates around the world who may be supportive of future students seeking employment.

Target Connections with Employers Through Better Data, Insight and Graduate Support

HEIs should know the destinations of international graduates and develop targeting to match graduates with relevant skills to employers who need them.  The importance of this is apparent in markets such as Malaysia where students ranked nine Asia-Pacific regional companies as the most desirable employers  in their top ten for business and commerce according to Universum 2017.  In terms of graduate employability many Asia-Pacific based corporations would also benefit from universities providing better information about courses and the strengths of their students.

There are major opportunities for universities that are able to fit together the jigsaw of graduates and employers.  Better employment prospects and evidence of thriving careers is a siren call for both potential students and major organisations who are seeing job-prepared employees from favoured institutions.  The best way to achieve that level of synchronicity is through data that is individualized to each university delivered with insights about regional economies. 

A Strategic Advantage and Virtuous Circle

I would like to give three cheers to the UUKi for staging a Conference on an important issue and their effort to develop a worthwhile piece of evidence that underscores the UK’s position as a high-quality study destination that delivers enhanced career and life prospects.  For now, I can only manage one-and-a-half because the Report errs on the side of marketing at the expense of more hard-edged insights, and the Conference may simply reinforce short-term, narrow thinking about finding jobs for students who stay in the UK. 

More positively, both are good starting points which, with imagination, conviction and investment, could become the basis for a genuine strategic advantage.  This would mean investment in demonstrating through data and insights that the UK produces a global network of alumni with thriving careers.  With graduates choosing to work overseas getting appropriate support as they start their working lives, businesses around the world would better understand the value of a UK higher education, and international students would choose the UK knowing it gives them an employment advantage. It’s a virtuous circle worth considering.

    Image by Gerd Altmann from Pixabay 

AN ENGLISHMAN ABROAD SEEKS NFL ALLEGIANCE

Two years into the journey it’s time I selected an American football team to support.  But it’s really very difficult without the personal or cultural signposts that lead to lifelong fandom.  Neither do I have the guidance of a father for who the Munich Air Disaster meant that it was Manchester United or nothing.

For the first time I find myself trying to answer the question I put whenever I see an American soccer fan in a bar wearing a Leeds shirt.  Why?  I usually don’t ask them that question until I’ve run through the plot of the Damned United and excoriated Don Revie for forsaking the England manager’s job to take the Saudi shekels. Then I explain that Billy Bremner and Johnny Giles may have looked like the Krankies but were actually spawn of the devil.

Unless you were a Loiner it was impossible to be brought up in the 1970s and support Leeds United.  The old Elland Road ground was reminiscent of the Coliseum with every visitor an object of venom and bile – and that was just on the pitch.  Fans vied with those of Millwall for exclusive rights to embody the chant of ‘nobody likes us and we don’t care’.

In my search for advice I have found that passions and partisan feelings run deep with close friends suggesting that the Dallas Cowboys and the New England Patriots are irredeemable.  Their respective crimes of declaring themselves ‘America’s team’ and being serial cheats/winners (depending on your view) mitigate against them.  And there is an assertion that the Ravens are wholly unacceptable because of ‘crimes against the Steelers’.   

A long chat with a friend’s son gave me a quick rundown of other no-go areas and counts as my Gen Z research.  Washington Redskins are pariahs for not dealing with the offensive symbology of their name and logo. The newer franchises don’t have enough history, so the Houston Texans are gone.  For similar reasons I discarded the Jacksonville Jaguars and the Carolina Panthers – although to be fair their franchises date back to 1995.

For someone born in the UK and used to clubs with very long traditions and a real dislike of the way Wimbledon were shunted up the M1 to become the MK Dons it’s also difficult to be serious about clubs which have changed city and name.  The Indianapolis Colts were once in Baltimore, the Tennessee Titans were previously the Houston Oilers, the LA Chargers used to be in San Diego, the Oakland Raiders were in LA for 12 years then came back, and the LA Rams spent 20 years as the St Louis Rams.  It’s bewildering.

It’s a luxury and selfish but I was too scarred by Manchester United’s year in the old Second Division to adopt a team that is not very good. So I have rejected the Cleveland Browns, Tampa Bay Buccaneers and New York Jets for serial underperformance.  The Arizona Cardinals and Cincinnati Bengals failed at that hurdle as have the Detroit Lions who haven’t ever been to a SuperBowl.

To narrow the field I eventually decided most teams in the south of the country were out – partly because I’ve only ever supported a team in the north of the country.  But also, I think that a team should play most of its home games with the possibility of snow, ice and freezing temperatures.  It’s the way professional sports with a ball should test a home team and after watching Game of Thrones I’m always reminded that ‘winter is coming’ is a good way to think of life.

Continuing on that basis I can’t really love any team that plays in a dome which is a shame because the Minnesota Vikings could have secured my allegiance.  There is something inherently wrong about professional sportspeople being shielded from the elements and fans being deprived of the wonders of sitting for three hours in pouring rain to demonstrate their allegiance.  I may be alone in my thinking, but it would be so much better if basketball was played outside, on a bumpy pitch, in the rain with the possibility of a strong gust of wind making a three-point effort look ridiculous.

Assem Allam’s attempt to rename Hull City AFC as Hull Tigers is a reminder that it’s OK to have an animal nickname – bonus point to anyone who can remember which UK team is the ‘throstles’ – but City, United and Rovers are sufficient for most purposes.  So I had to dispense with the Bears (Chicago), Buffalo (Bills), and the Eagles (Philadelphia). Anthropomorphism is cute but not acceptable in my pursuit of a logical answer.

For those who have followed this far it may be obvious that I have come down to the Green Bay Packers and the Pittsburgh Steelers as the contenders. Uniquely, the Packers are the only non-profit and ‘owned’ by their fans team in the NFL and will remain so after the 1960 Constitution of the League came into force.   The ownership of the Steelers has remained within the Rooney family since the organization’s founding.  The Packers are the third oldest NFL franchise and the Steelers are the oldest franchise in the AFC. 

Both are sufficiently embedded in tradition and location to be secure for the long term.  While they each have a history of success they are currently trying to find their way back to former glories.  It’s a tough choice but I have time.    

Image by Keith Johnston from Pixabay